From Giving Good Customer Service to Providing Excellent Customer Service

I already posted my speech about redefining Good Customer Service. Here's what I have learned about providing excellent customer service:

"The battleground of the past for the companies has been to produce a quality product at the right price in response to market demand, the battleground for today and tomorrow is service", this is according to Linda Dash, author of "Complete Guide to Customer Service". This is to imply that the secret weapon of the businesses of today is providing their customers an excellent customer service. In my perspective, a customer is someone who depends on the timeless, quality and accuracy of someone else's work, product and services. To define what customer service and to better understand on the matter, I took time reading an article about competetiveness. Customer Service is the day to day treatment of everyone - current customers, potential customers, former customers (internal and external)- who call and visit or write to the company we work for. It includes anything that contributes to the overall impression any person has of the company's products, employees, and services for example, the way the problems are solved, the way people are treated, how telephone calls and letters are handled. Customer service revolves around attitudes, feelings and values.